La Luz

Knitwear Collection for a local brand

This knitwear collection draws profound inspiration from the celebrated Uruguayan sculpture artist Pablo Atchugarry, whose renowned sculptures reflect the profound journey of roots seeking light and reaching the surface. Each piece in the collection is meticulously crafted to capture the essence of Atchugarry’s organic forms, with silhouettes, jacquards, and colors directly derived from his captivating work.

Designed exclusively for Margara Shaw, a local brand with a 35-year history of meticulously crafted garments made in Uruguay, this collection represents a dedicated commitment to heritage and innovation. The AW23 collection embarks on an immersive exploration of material blends, ingeniously repurposing yarn from previous collections to infuse each piece with a sense of continuity and creativity.

Set amidst the serene ambiance of Atchugarry’s sculpture park, the campaign serves as a visual tribute to the profound influence of Uruguayan sculpture artistry. Rooted in the essence of life seeking light, every stitch in this collection narrates a story of resilience, creativity, and timeless beauty.